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Up to 32HR Fresh Wear Foundation provides medium-to-full buildable non-comedogenic coverage that lasts all day and allows the skin to breathe. The innovative formula offers brightening Vitamin C that boosts skin radiance in 4 weeks, daily protection with an SPF25 and stays true for up to 32 hours for a truly flawless finish. Sweat, water, and transfer proof. About the brand: L’Oréal Paris is more than a beauty brand, it’s a brand that empowers women to recognize their true self-worth. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced beauty products with clinically-proven efficacy and safety.​