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A one-stop shop for your daily essentials should have two things — great quality products and simple-yet-aesthetic design.
At Noon East, our very own private label, we bring you quality products at great value. Using high-grade materials, we aim to provide great everyday basics at affordable prices. All our products have been carefully curated to make your life easier. Minimalistic in design, these products help your living space look sharp and stand out. From home appliances, to kitchen & household products, to personal care items & electronics, to bath, bedding and beauty — Noon East has everything you can imagine.

The simplicity in design as well as our unmatched range of goods has helped launch Noon East to new heights in various Middle-eastern markets. Noon East is your solution to power-up everyday living. Noon East rugs strike a balance between sophistication and glam that's perfect for those who want just a little drama in their lives. Noon East gives a higher standard for your home. Our goal is to offer design-forward, comfort-driven pieces that are made to last—pairing the craftsmanship with distinctive designs. Every piece of Noon East is unique and focuses on quality. Noon East collection is made with sustainability in mind. We want to make it easy and convenient to take your Home Decor wherever life takes you, allowing also our design products to live longer life cycles.⁠ We use the best materials and practices known to the industry for production.